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Aug. 30, 2023

90: Playing Your Way to a Fulfilling Career with Pitch Play Co., Tariq Ali and Kelly Rose, Co Founders

90: Playing Your Way to a Fulfilling Career with Pitch Play Co., Tariq Ali and Kelly Rose, Co Founders
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EdUp Learning and Development, hosted by Holly Owens

Episode Overview

In this episode, we have the pleasure of chatting with Tariq Ali and Kelly Rose at Pitch Play Co. We explored how Pitch Play Co. uses gamification to help job seekers gamify their careers. Pitch Play Co. is aimed at empowering the player through eLearning to teach the art of playing business as a game! Pitch Play Co. is committed to creating an innovative and inspiring environment that empowers individuals to reach their full potential. 

Grab your headphones and gamify your career with Pitch Play Co. in this empowering episode where we explore how Pitch Play Co. empowers the player! 

About Tariq Ali and Kelly Rose 

Tariq Ali is an experienced educator and business professional with a passion for growth and development. Demonstrated ability to inspire and motivate individuals from diverse backgrounds in both academic and corporate settings. Skilled in providing business insights and consulting services to Fortune 500 companies, with expertise in the tech industry.

Kelly Rose is a Senior result-driven multidisciplinary designer with 8 years product design, creative direction, and content creation experience. Effective in both agency and in-house environments, with a background in various team structures from the small and scrappy start-up to the cross-functional tech department.

Connect with Tariq Ali and Kelly Rose on LinkedIn and Follow Pitch Play Co. on Facebook, Instagram, and LinkedIn.  

Episode Sponsor: The Professional Journey 

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Connect with the hosts: Holly Owens & Nadia Johnson

EdUp EdTech - We make EdTech Your Business!

Thanks for tuning in!


Thanks for joining us on today’s episode of EdUp EdTech! If you enjoyed today’s episode, please head to our website and leave us a rate and review to help us reach even more fantastic audience members like you. Don’t forget to check out our website, visit us on LinkedIn, or hang out with us on Facebook or Instagram to stay up-to-date on the latest EdTech happenings.

Connect with the hosts: Holly Owens & Nadia Johnson

EdUp EdTech - We make EdTech Your Business!

Thanks for tuning in!

Thanks for joining us on today’s episode of EdUp EdTech! If you enjoyed today’s episode, please visit our website and leave us a rate and review to help us reach even more fantastic audience members like you. Don’t forget to check out our website, visit us on LinkedIn, or hang out with us on Facebook or Instagram to stay up-to-date on the latest EdTech happenings.

Transcript

Holly Owens (00:02):

Hello everyone, and welcome to another fantastic episode of Edup Ed Tech. My name is Holly Owens,

Nadia Johnson (00:11):

And my name is Nadia Johnson. And we're your hosts.

Holly Owens (00:15):

We are super excited because we have two very special guests with us today. We have TQ Ali and Kelly Rose. They are co-founders of Pitch Play Co. Welcome to the show, both of you.

Tariq Ali  (00:28):

Yes, hello. We're excited to be here. Yes, thank you.

Holly Owens (00:31):

We're excited to have you.

Nadia Johnson (00:33):

Yes, actually, I went to college with Tariq, so Tariq Ali. So this is something super cool to kind of be reunited in this professional space after college. So super excited to chat with you about Pitch Play Co.

Tariq Ali  (00:50):

Yes, yes, it is funny. That was the first university that I went to, VAAs State. So shout out to V ssu.

Nadia Johnson (00:56):

Yes, shout out.

Holly Owens (01:00):

I'm so glad that Edup Ed Tech could reconnect you. It's wonderful. And now the audience is going to know all about Pitch Play Co too.

Tariq Ali  (01:09):

Yes. Yes, it is. Awesome.

Holly Owens (01:11):

Well, before we dive into everything pitch play co, we want to know about your journey and Kelly Rose's journey into this EdTech entrepreneur space. So tell us, you all want to give us background, let's get to know you a little bit and share with the audience about your journeys.

Tariq Ali  (01:27):

Okay. Okay. I'll start. I'll start and then Kelly Rose's story is better. Anyway, so let me go ahead and start. So I studied at quite a few universities, but after about Austin State University, I went to Georgia State where I actually started to become a teaching assistant in my undergrad year because Georgia State is so crowded, they didn't have enough professors for all of the prerequisite requirements for their students. So that was my first, I guess, introduction to the education space. I also taught at Syl Learning Center. I did a lot of tutoring and I just absolutely fell in love with being an educator. After Georgia State University, I started working at this company called AirWatch, which was a tech company that got acquired by a company called VMware. And at VMware I did quite a bit of analytical work. I mean, that was night in, night out.

(02:30):

All I did was analytical work for the first three years of my career. After three years, I was able to make this automation tool, which I think in 2023, everyone would just call it an ai, but it wasn't that special back then. I wish I had known that it was going to be popular now. And that's kind of how I got popular in the organization, in the company. I advanced quite a bit in my career and at one point I just felt like it was time for me to step out a little bit and getting back into the education space. So I just combined a lot of my skills and knowledge and I found my way into education tech. That was obviously a shorter version of how I got into my journey, but

Holly Owens (03:21):

Obviously we know the journey's a little bit windy. We definitely know it's more windy than what we say. We definitely know that, but we're glad you're here.

Tariq Ali  (03:31):

Yes, and on my journey I met Kelly Rose, which is how I honestly, I wouldn't even have had the opportunity to get into the entrepreneur space without Kelly Rose.

Kelly Rose (03:43):

Yeah, yeah. So I had a very early introduction to being an entrepreneur. My dad has owned his own business my entire life. So it was funny when Tariq first mentioned to me that he was interested in this, my reaction was, are you sure I've watched that track? It's tough. You have to be your own motivator, your own boss, your own finance person, your own everything. My experience is largely in the fine arts space. My background is in fine arts. I have my B f A from Kennesaw State in printmaking actually. I can do a bit of everything. I can knit, I can paint, I can do ballet, all of the things. And I just have always been a creative. It's true. So I found my professional, I guess, happy place in design and graphic design. First role was with Haverty's Furniture. Then I bounced around a couple of agencies.

(04:37):

Publicis Group was a big one I was with for a few years, and now I am at Logitech. So I've landed now in tech doing more user experience design, but I've done a little bit of everything in that space as well, from video editing to, I don't even know, set production, all kinds of things. It was very much an all hands on deck situation at some of the places I've worked. So if you raised your hand for an opportunity, you got it. And so then when we fast forward to Tyreek, starting his own business, doing everything, I was like, you know what? Let me take the creative stuff off your plate. You're struggling. You've got a lot going on. I can do this in my sleep. And so we ended up rebranding in the very early days, and that was my first thing I did for him. I just said, Hey, I'm just going to remake everything, don't worry about it. And then I come back downstairs with all of the logo and everything. He loved it. And then we went from there and the rest is kind of history.

Nadia Johnson (05:30):

I love that. And I think you guys have the best of both worlds. You have a little bit of the tech, you have a little bit of the education, you have the art. It's just a good combination because I was looking at the website and things and I just thought it looked so good. So I think you've done an awesome job with that. Kelly Rose, who of inspired you along the journey? I know you said you came from Kelly Rose, you came from kind of an entrepreneurial background and then you guys have some of the art design tech ed. But is there anybody specifically who kind of inspired you along the way of this journey to pitch play Co?

Kelly Rose (06:21):

I would say, honestly, it's cliche, but I have to give a huge shout out to my parents. I mean, you got to imagine, I said I wanted to do art, and these are two people with business backgrounds. They were internally probably screaming, but externally they told me they supported me and they wanted me to do what I wanted to do. And so then when that started to branch off a little bit more into working for myself, I mean, I've just done freelance, made brand guidelines for people, made wedding invitations for people, things like that. I would reach out to my dad and be like, Hey, I'm doing this, that and the other for this client. What should I do? How should I put together a brief, how should I protect myself? And he was very open with his thoughts and his experience. So I think along the way, that gave me the confidence that this was a viable thing. Then when Tari Gali told me, Hey, I want to do this, I was hesitant because I wanted him to know what he was getting himself into, but I did feel that we were armed with the best support system we could be to step out into this new space and kill it.

Nadia Johnson (07:24):

That's awesome.

Holly Owens (07:26):

I was just going to say, when Nadia was talking about all the things that you all have, it's like the triple threat. I think about a basketball player. I mean, it's more than a triple threat. There so many. Between the two of you, there's so many different attributes and skills and knowledge. I just can't imagine the conversations. I just want to be a fly on the wall sometimes in your meetings. I know

Nadia Johnson (07:51):

That's the word I was looking for. Triple threat. I said combination, but it really is a triple threat. So many different cool things that just come together to create.

Tariq Ali  (08:02):

Very true, very true. And it is funny how Kelly Rose tells the story about our rebranding conversation. So I'll give you a glimpse, Holly, if we have time into the rebrand. Yes,

Holly Owens (08:13):

Please.

Tariq Ali  (08:14):

Okay. So my wife comes downstairs. Okay. I have to put it in that context first. This is before we are co-founding together. My wife comes downstairs and says, we need to talk. I'm like, all right. Just tell me.

Holly Owens (08:29):

Oh, no,

Tariq Ali  (08:32):

Just tell me. Just let it out. I think we should rebrand. Okay. It's like, all right, I can understand. This business was relatively new. We didn't have a huge following. So a rebrand wouldn't. One thing I learned is to never be close-minded. Every entrepreneur coach always tells me, Hey, don't be afraid to pivot. So okay, let's talk about this rebrand. I call my sister, who is also an entrepreneur, and I tell her this story and she comes over to our house immediately and we have maybe a six to seven hour conversation just trying to figure out what direction were we going to go. Originally our company was called Cane Creative because I mean, it's ironic because it's not creative at all. It's just my last name and then creative. And it didn't really fit the concept of the business that I initially put out there.

(09:29):

So we're in our basement for seven hours. We're having different conversations, and my sister says to me, she says, why are you trying to move away from who you are? And I say, explain. She says, A lot of your business foundations is all corporate because you've worked there for so long. It's almost like you don't have any individuality. I said, okay, well explain, elaborate a little bit more. And she says, well, you like basketball, you like video games, you love art, you love working out. Where's the creativity? So we finally came up with the name Pitch Play Co after Crossing Off.

Kelly Rose (10:06):

Oh my gosh. So were like 35

Tariq Ali  (10:09):

Or something. Yeah, it was quite a bit of options.

Holly Owens (10:12):

It's so hard to come up with a name. Oh, it's

Kelly Rose (10:14):

Impossible. And then you start Googling and everyone's done it already, and you're like, I don't want to step on their toes. Copyright

Holly Owens (10:22):

All

Tariq Ali  (10:24):

Exactly. We went through so many names, but we said, when we hear the name we'll Know and Pitch Play Cole is not on the list. And somehow we came up with that name was, I feel like we kind

Kelly Rose (10:36):

Of frankly signed it together too with some of our other options and we're like, I like this from this and that from

Nadia Johnson (10:41):

That. Yeah. Yeah.

Kelly Rose (10:42):

It wasn't an obvious thing at first, but we put it together and we all said it and we were like, that's

Tariq Ali  (10:47):

It. Yeah, that's it. That's it. All three of us had different reasons for why we fell in love with the name. So it was awesome.

Nadia Johnson (10:55):

I love the name. I think that's what, yeah, I think I went back to your LinkedIn and I was like, oh, it's like a real, it's a name. There's a website. We've got to dig into this a little bit more because this looks awesome. That's awesome. I love it. Yeah, I love the name. Thank you.

Holly Owens (11:14):

I do too. It really rolls nicely. It's like alliteration a bit. Pitch plate, go.

Nadia Johnson (11:21):

We tell the audience a little bit about what Pitch Play Co is. I know we've been kind of talking about it, but how does it help organizations in education and institutions?

Tariq Ali  (11:37):

So back to how is the business or where's the creativity? My sister, when she said I like video games, we started playing around with a few of my hobbies, but video games kind of stuck out to us because it's really something that relates to everyone. The generation now has it a lot different than the generation that first experience video games, but everyone had experience with it. So we said, okay, how can we combine that with our original purpose was career coaching. So we said, what about gamify your career? Gamify your career? I feel like

Kelly Rose (12:17):

That was the first thing we said. It was like the logo, the name, and then we said, gamify your career. And then of course we all dropped everything and are like, oh,

Tariq Ali  (12:24):

This is it. This is it. Yeah, gamify your career. So the concept essentially is the faster we can teach our clients or customers that business can be played like a game, the easier it is for us to teach them how to play and empower the player. So you ask, how does it help organizations and customers? So I'll start with the customer base first, considering we started to build some of our following off career coaching, we made developmental programs kind of play like a game to help our customers advance to the next level of their career. Whether that be getting better at promotions, getting confident speaking, getting the encouragement, just branching out and trying new things, or even getting a new job. A lot of people aren't comfortable in the job market. How it helps organizations. When organizations hear about us, they always say, we need you to help us teach our employees.

(13:31):

For example, we have, I don't want to say they're a mental health business, but they help kids that have autism. They're an autism education company, but a lot of their employees are contract therapists or you said nurses, contract nurses. And they apparently don't have the best business etiquette, for example, told one of the contract nurses to reply all to an email, and they replied to the email to one individual, and they typed all in the body of email and sent it. So when we hear this, we're like, oh, okay. So we can teach people, not just clients, we can also teach, we can workforce upskill, we can do workforce development, and a lot of our themes are game related. So it really makes it fun, encouraging, and interactive.

Holly Owens (14:28):

I love this because finding a job or even upskilling in your job or just getting to the next level, as you're saying, it's super intimidating and it's anxiety inducing for a lot of people to figure it out. But when you feel like, and there's so much clutter now with the job market and trying to do different things, and I feel like the simplicity of it and leveling up just makes it more clear for people to understand where they need to go next. It really lays out a path.

Tariq Ali  (14:59):

Yeah, that's exactly what we were aiming for. A lot of, one of my first clients applied to 600. We documented this 600, oh my

Holly Owens (15:11):

God,

Tariq Ali  (15:13):

  1. We documented every recruiter that we could find on LinkedIn for all these different companies. The messages that he would send if they rejected him the times. But because of that client, we were able to really start to document, you really kind of got a progress bar in the job market. Typically when you apply, you don't see any progress. So you start, to your point, the anxiety is really apparent in the front of your mind, but now when you can kind of see your progress, you can pivot and go, okay, this isn't working. Okay, maybe I got to change this in my resume. You can really start to level up even the way you're applying and approaching the job market. Yeah,

Kelly Rose (15:54):

No, to Terry Kelly's point, it's almost less sometimes retooling and more, we found that confidence of reframing how you're thinking about your tools and skills and how you present them, how you market yourself and brand yourself. I mean, in my career alone, my job title is a new thing. Every five years or so, they're calling designers. Something else, it was designers, it was ux, it was graphics, it was, now I'm UX designer. Again, it's all over the place. So you constantly have to know how to speak to your skills for how the market's currently speaking to your skills. And that's I think, what can be the intimidation factor, right? If you're coming into this field today, you were trained as a graphic designer, again, to use my own example, but everyone's talking about user experience. You would be very intimidated by that. But fundamentally, you are fully capable of switching to that job, pivoting to those tools. It's the same stuff, the same bread and butter. It's just they're calling it something different. So sometimes that's just the wall that needs to be broken down mentally for people to tell them like, Hey, yeah, you did this, but that's this other thing. This is the same tool, the same skill. They're just calling it this now. And then they Oh, oh, I get it. Okay. It just makes you feel a lot more secure.

Nadia Johnson (17:09):

That's so true. And I also think about people who are pivoting or transitioning in careers. They have a lot of the same transferable skills and things that they've done in previous roles, but the anxiety of going into a new space and feeling like they're not necessarily equipped can be very overwhelming. I finally landed my role, but navigating this job market was, and it is probably one of the hardest markets right now, especially. And so being able to have a tool or something that can kind of ease that anxiety is so, so needed and beneficial for I know so many people out there

Holly Owens (17:49):

Looking for new roles.

Tariq Ali  (17:52):

Congratulations, by the way. Thank

Holly Owens (17:53):

You.

Tariq Ali  (17:54):

That's awesome.

Holly Owens (17:57):

Yeah, Nadia, congratulations. She's hardcore the onboarding right now. She's doing awesome.

Tariq Ali  (18:05):

Yeah, I can see you. I can see. I'm looking on LinkedIn. I got stuff on game up.

Holly Owens (18:13):

Well, we definitely can have another episode where we talk about all the different social media things and networking and all that, and I'm sure that's built into the pitch play co. I was just thinking about what Kelly Rose said about your role changing. I'm an instructional designer. Nadia is an instructional designer, but there is so many different titles, and depending upon where you land and what company you land with, the job responsibilities will vary and what you're supposed to do. So they'll have different expectations. So again, I can see this is how Pitch Play code comes into the picture and helps you get settled there and figure out where you need to upskill.

Kelly Rose (18:54):

The weirdest job title I've ever seen was for the C D C, the way they describe a graphic designer is a visual information specialist. If you had told me that was a graphic design role, I would never have applied for that.

Holly Owens (19:07):

I went straight to accessibility when you said that, right?

Kelly Rose (19:10):

Yeah. No, it's industry specific. It's people specific. There's biases of what people think your job is versus what it actually is, and you're the specialist at the end of the day. That I think that's the ownership people have to know they can take is I'm the one who does this job day in and day out, and it doesn't matter what title yours is, if it's not what I do, then I'm the authority and I'm the specialist and I can speak to it. And having that confidence

Tariq Ali  (19:33):

And how we introduce people or potential clients, anyone really, but to these concepts is we break it down using the concept of video games. And it's funny because it always clicks for people regardless of demographics is awesome. It's a

Kelly Rose (19:53):

Uniform way to just think

Tariq Ali  (19:55):

About that. So for our first court, so we have courses as well as far as programs or as much as programs, and our first course is called Career Tycoon. So have you ever heard of the Game Roller Coaster Tycoon?

Holly Owens (20:07):

Absolutely.

Tariq Ali  (20:09):

I was like, oh, yeah,

Holly Owens (20:11):

Yeah. Put the CD in the computer.

Kelly Rose (20:14):

Yes.

Holly Owens (20:15):

Yep.

Tariq Ali  (20:16):

Career Tycoon. Excuse me. A rollercoaster Tycoon. The concept is building your dream amusement park. So I said, okay, well, can you build your dream career? Or at least that's the mentality that we want people to have as they go through our course. So our course, I don't have it in front of me, but I've said this so many times, but it provides so many different bits of information, like a self-assessment job, market analysis. There's so many, I'm probably forgetting. It's like resume writing, resume writing interviews, how to maximize your social media as well for your professional career. Oh, even job offer negotiations. So it has all of this information. And our market research intern, he told us that, Hey, people relate to video games and create a nostalgia relationship with video games. Through music. He said, music is how people relate to video games. So Mario, the music, Sonic the music,

Holly Owens (21:19):

I was just going to say the music and Mario, I love Mario

Tariq Ali  (21:23):

Pacman, the music for these video games. So we called our music director in Texas. We told him what we were trying to create. He said, okay, it goes away for a few weeks and sends us music throughout the week. And then we finally landed on the song that we said, oh, this is it. We like this. So the next part about the music is that as you go through video games, the song is the same, but the melody changes, if that makes sense. There are different instruments, different tones, different.

Holly Owens (21:58):

There's a lot of psychology in this.

Tariq Ali  (22:00):

Exactly. Exactly. So we change the as you're going through the levels. So first you start with your self-assessment, you get the first song. I can't remember the next level at the top of my head, but the next level, the song changes. So you're still learning, you're still learning, but now it's not as repetitive. Hearing the same song over and over, you're now hearing different music and you can kind of relate to it and it changes all the way as you get towards the final boss, which is how you're becoming a career tycoon. So we took that concept with our first course to build brand awareness. We put so much effort in this. It took us what, a few months? Yeah, something like to create this. We scrapped the first couple ideas. Oh my goodness. We went through so many different versions of this. And to build that brand awareness, we're actually giving this away for free on our website, on career tycoons page, landings page. So anyone can

Holly Owens (23:04):

Take, we'll put that in the show notes. We'll put that in. Show notes.

Tariq Ali  (23:08):

Anyone can take it. Anyone can take it right now. We went to an event recently and we had a ton of people signed up. We're just going to an event next week having people sign up. So we want to build that brand awareness. But the second course is probably a paid one. It's a paid one for sure, but that second course is probably going to put us on the map. We have so many ideas for the second, the second installment, so we're excited about it.

Nadia Johnson (23:36):

That's awesome. It sounds like something I definitely want to continue to look into. We'll definitely tag it and help you with that brand awareness. I think this is such an awesome tool for many people to use.

Tariq Ali  (23:52):

Nice.

Holly Owens (23:54):

And you already started getting into it. We want to know, you've done a lot with rebranding and building this career tycoon that people can go into for free, and you have your courses and things. So what's coming up? What do you have on the docket? Don't violate any N D A, don't give any way any secrets that you can or don't want to. But what's coming up for you in the next, say, six to 12 months?

Tariq Ali  (24:18):

Okay. Okay. So I'll tell you as much as I can. So the second installment is departments and duties. It's actually modeled after. I wonder if you can guess. Can you guess? I'll just wait a sec. Okay. Okay. It's modeled after Dungeon's and Dragons. So d and D. So departments and duties.

Holly Owens (24:43):

We're totally nerding out here today.

Speaker 5 (24:46):

Oh yeah. We're at the right table, right,

Tariq Ali  (24:48):

Right. Yes. So the purpose of this course is to break down each department or organization that is commonly found in business or corporations. Additionally, the course will break down the importance of each role or each individual of the department. If you have the mindset that every department is connected, then you'll truly understand that every role is important. I have never in my life played Dungeons and Dragons, so I actually had to find an expert in the game to teach me everything about the game. And one thing that he told us is that, Hey, to play this game, there's actually a guide that you have to have with you as it's you're playing. You have to understand this guide to really maneuver in this d and d space. So there'll be something similar like that in departments and duties. You'll have a guide for each department for each role, or what are we saying classes or we're still playing around with some of the names as we finalize this.

(25:54):

And this is really going to be the introduction to the world that we specialize in workforce upskilling. So we don't just want you to get a role, we want you to dominate it. We want you to really level up Continuously. Experience is experience. People think once you get a job, that's the end of the line. That's a huge mistake that a lot of people make every day. You get experience and what does experience do? It helps you level up. So we're really trying to explain and break down everything that you're going to experience in your career and departments and duties. The cool thing is as we grow, as the world grows, as the business grows or as business in general grows, we can update career tycoon, we can update departments and duties. We don't have to be stagnant. We grow as the industry grows. So we're excited about our second installment.

Nadia Johnson (26:53):

Yeah, I think you said something super important. There's so much more than just landing the job. You also, once you land the job, how can I continue to be successful and level up? And I think that's super important for people to remember is like we're not just landing a job, we're landing the job, but we want to be successful in the job. We want to level up and we want the job to prepare us for other additional opportunities that may come our way and additional experiences that we may have down the road. So super important point there. Is there anything that we missed? Anything else that you want to share with the audience about yourself? Pitch play Co. Is there anything that, anything else? And no pressure if there isn't.

Holly Owens (27:45):

Yeah, we covered a lot. We went, we did a lot of chatting and I know I had to keep myself quiet. I was going to ask more questions. I'm like, no, that's for the, where are they now? Episode. So I just wrote it down.

Tariq Ali  (27:59):

Okay. Okay. I mean, all I say is we started off as a career coaching business and we have a freelance coaching party system where we find coaches that have been there and done that. Even coaches that help us with our Pitch Play Coach. So we try to offer more than just courses, but services as well for all professionals at any level. Even entrepreneurs and other C-Suite members. And I mean, for the most part we're just enjoying the journey. I'd say

Kelly Rose (28:29):

Taking this time to learn a lot. That's one piece we've been telling people when they sign up for our career tycoon course is that we're almost treating this like our beta. We really want to know how it's working. If people are enjoying it, if they have critique of it, that information is hugely beneficial to us as we go forward with our other products that we have in mind. I mean, coming from the user experience field, I'm very obsessed with the user's experience. I want to know, do you like it? Do you find it useful? I have my own preconceived notions, but I'm not the user ultimately. So that's where we're mining right now is just for that user information. That experience they're having is what are they feeling about the product?

Holly Owens (29:15):

That's great. We have

Tariq Ali  (29:16):

A ton of stuff in the pipeline,

Holly Owens (29:18):

Just getting in touch with the consumer. I feel like a lot of companies, as soon as they start growing and making that revenue, they forget about that part. It sounds like that ain't going to happen here.

Tariq Ali  (29:31):

We definitely hope now we are trying to make sure we keep the main thing, the main thing, and that's helped other people grow in their careers.

Holly Owens (29:37):

Yeah, 100%. I want to know for both of you, because you're entrepreneurs are in the tech space, the ed tech space, all the different things that you do, I want to know, we like to ask here on Edup at Tech, what does the future of EdTech look like? What do you see in the future?

Tariq Ali  (29:56):

We actually want to shape that on that. That's one of our goals. We have to look at business first to look at education. In my personal opinion, I tell some people this, if you treat life or business like high school, it'll make so much more sense to you. Even if you think in a weird way, it's weird. But I ask people, Hey, what is the most popular? Who are the most popular people in high school? And they always say, oh, the athletes. And I say, okay, well now you see why sports generates so much revenue. You see how it can create so much business. Even when you're working in corporate, your promotion sometimes unfortunately is impacted by your popularity. What department are you working in? Who are the kids you're hanging out with or who are your core? Your reputation means everything. And our businesses were created or modeled after the industrial revolution. So with AI is now being a thing, and it's starting to simplify the concept of how we work. It's going to impact education holistically. So we want to help shape that by making it more interactive and gamifying it and

Kelly Rose (31:16):

Almost giving, because I mean, if you think about AI as an automation, as a tool, it's a new tool everyone's going to have to learn. That means that your job will change. So you almost have to give people more of a strategic mindset. If I'm no longer pushing the buttons, then what decisions do I need to be making? What conversations do I need to be having? And if you haven't ever done that before, it's the same thing as the applying to jobs conversation. It's intimidating. You don't feel like you can do it. You're comfortable in what you've been doing. So pitch plays in a unique position to be able to continue to empower the people working that are potentially nervous or unsettled at the idea of these new tools coming into the space that they don't understand. It's like, Hey, I mean, you're not irrelevant what cannot be replaced. You're just going to have to pivot how you contribute to your projects and your teams. And that would be something we would be able to pivot and do in the future.

Nadia Johnson (32:13):

Yeah, absolutely. I think that's awesome. And I love how you said you're trying to shape the future of EdTech. So we're so excited to be on the lookout and see what great things Pitch Play Co is going to be doing. And we'll definitely have you guys back for a, where are they now episode, because we want to know what kind of growth and what awesome things have come about within the next six to 12 months. But it was so great speaking with both of you today. Such an awesome episode. I'm super excited to share this. So thanks so much for

Tariq Ali  (32:53):

Coming. This was awesome. Thank you for the invite. We're super excited. And it's funny because you're learning about us and we're also learning about you, so we're excited to watch Ed up. Ed Tech continue to grow. I'm tuning in now. Oh yeah. I'm not missing.

Nadia Johnson (33:12):

Sounds great. We appreciate it.

Tariq Ali  (33:15):

I'm not missing an episode at all.

Nadia Johnson (33:18):

Well, we'll definitely stay tuned for that. Where are they now? But thanks so much for hopping on with us.

Tariq Ali  (33:24):

Yes, thank you so much for having us. Yes, thank you.

 

Tariq Ali Cayne Profile Photo

Tariq Ali Cayne

Co-Founder

Experienced educator and business professional with a passion for growth and development. Demonstrated ability to inspire and motivate individuals from diverse backgrounds in both academic and corporate settings. Skilled in providing business insights and consulting services to Fortune 500 companies, with expertise in the tech industry.

My most reliable strengths? My strategic mindset and competitive nature. Naturally, I grew up a curious scholar, an enthusiastic gamer, and a fan of basketball! These hobbies combined with my passions shaped my outlook on business. It is vital to understand that you are human and must invest in yourself. The more you develop personally, the easier it is to grow professionally. My goal is to continue to improve and seek new opportunities to apply my knowledge and skills to drive organizational success and personal growth.

Kelly Rose Cayne Profile Photo

Kelly Rose Cayne

Co-Founder

I go by Kelly Rose or KR for short 😉✨ I'm the one you run into on a project and say "wait, you do [insert random skillset] too?". I'm so multi-faceted that I learned how to be my own nail tech because my manicures weren't up to snuff (and you can read about that on my blog). When I'm not learning a new design program for fun, you can find me playing violin, laughing at TikToks, thinking about dying my hair pink (I mean, why not just take my branding all the way), playing video games, or reading mostly-terrible-but-occasionally-good books.

THE CREDS: Senior result-driven multidisciplinary designer with 8 years product design, creative direction, and content creation experience. Effective in both agency and in-house environments, with a background in various team structures from the small and scrappy start-up to the cross-functional tech department.